about us
u n i s e x
m i n i m a l
c o m f o r t a b l e
d e s i g n - l e d
f u n

After the birth of my first baby, I struggled to find mini clothes that I loved but weren’t crazy expensive or worn by the masses. So with a sartorial background, a lot of 'winging it', and a partnership with my own Mama, I decided to launch my first collection.

The brief was simple; comfortable, minimalist, unisex, design-led, and fun.

A capsule collection of ethically manufactured clothing that is accessible to all but limited enough to be that little bit different. 

Creating unisex clothing was a real no-brainer for us - being able to pass down clothes to your second/third/fourth child no matter what sex they are is not only a financial gain, but means those cute clothes don't get dismissed after just a few wears - hello environment.

Comfort, quality fabrics and wearability are always top of the list, but so is being current, and I felt there was a real gap in the market for affordable yet cool baby + toddler wear ~ and so  w o l f c u b  was born.

I hope you like what we're doing as much as we do!